Privacy Policy

Effective Date: January 1, 2025  |  Last Updated: January 1, 2025

At Lovefy ("we," "us," or "our"), we deeply respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit https://lovefy.in or use our personalized digital gift services.

By using Lovefy's services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

1.1 Personal Information You Provide

• Your Full Name — to address you properly and create personalized content
• Partner's Name — to personalize the gift recipient's experience
• Email Address — for order confirmations and delivery notifications
• Phone / WhatsApp — primary communication channel for order updates
• Special Messages & Instructions — your personal messages and preferences
• Billing Information — processed securely through our payment partners

1.2 Content You Upload

• Photos & images of you and your partner
• Video clips for song video compilations
• Audio files and voice recordings
• Written love letters, poems, personal stories
• Location data (for "Our Places" Map service)

1.3 Automatically Collected Information

• IP address, browser type, device type
• Pages visited and time spent on site
• Referral source (Google search, social media, etc.)
• Cookies and tracking technologies (see Section 7)

2. How We Use Your Information

• Service Delivery: Create and deliver your personalized digital gifts
• Communication: Send order confirmations, updates, and support responses
• Improvement: Analyze usage to improve user experience and features
• Marketing (with consent): Promotional offers and new service announcements — you can opt-out anytime
• Legal Compliance: Comply with Indian laws and prevent fraud

3. How We Protect Your Information

• SSL/TLS Encryption: All data is encrypted using 256-bit SSL/TLS
• Secure Cloud Storage: Files stored on Cloudinary with encryption at rest
• Access Controls: Only authorized team members can view your content
• PCI-DSS Compliance: Payment processing through certified gateways

4. Data Retention & Deletion

• Your photos and personal content are automatically deleted within 30 days after delivery
• You can request us to keep content for up to 12 months for easy re-ordering
• Contact information is retained for customer service and legal compliance (3–7 years)
• To request deletion: email hello@lovefy.com with subject "Data Deletion Request"

5. How We Share Your Information

WE DO NOT SELL YOUR PERSONAL INFORMATION. EVER.

We share data only with trusted service providers (Cloudinary for storage, Razorpay for payments, Google Analytics for anonymized website analytics) who are contractually obligated to keep your information confidential.

We will NEVER:

• Sell your photos, videos, or personal content to third parties
• Share your content on social media without your permission
• Use your content for purposes other than fulfilling your order

6. Your Privacy Rights

• Access: Request a copy of all personal data we hold
• Correction: Request correction of inaccurate information
• Deletion: Request permanent deletion of your data (processed within 30 days)
• Opt-Out: Unsubscribe from marketing communications at any time
• Portability: Request your data in machine-readable format (JSON/CSV)

To exercise your rights: hello@lovefy.com or WhatsApp +91 89233 73715

7. Cookies

We use essential cookies (for site functionality), analytics cookies (Google Analytics — anonymized), and optional marketing cookies. You can manage cookies in your browser settings or via our cookie consent banner.

8. Children's Privacy

Lovefy's services are intended for adults aged 18 and above. We do not knowingly collect information from minors. If you believe your child has provided us with information, contact us immediately.

9. Governing Law

This Privacy Policy complies with the Information Technology Act, 2000, IT (SPDI) Rules 2011, and the Digital Personal Data Protection Act, 2023 of India.

10. Changes to This Policy

We may update this policy from time to time. Significant changes will be communicated via email and a website banner. Continued use of our services constitutes acceptance of the revised policy.

11. Contact Us